Kayla Murphy

7 Social Media Tips for Small Businesses

03/01/2021
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Creating social media accounts on Facebook, Instagram, YouTube, Snapchat, Twitter, TikTok, etc. are all free. That...

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6 Strategies to Boost Social Media Engagements

03/01/2021
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The term social media engagement refers to various actions that your social media audience takes that shows they aren’t...

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How to Make a YouTube Channel for Your Business

02/19/2021
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Adding a YouTube channel to your business’s social media strategy is a great way to grow your online presence as well...

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How to Make an Instagram Account for Your Business

02/19/2021
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Making a Business Instagram account, or switching your current Instagram account from Personal to Business, is a great...

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8 Social Media Metrics You Need to Know

02/12/2021
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With the accelerated rate of products and services going digital, it’s important for your small business to understand...

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How to Create an Instagram Reel

02/03/2021
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If you’re interested in learning more about how to create an Instagram Reel, you’re going to want to keep reading....

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How to Create a Facebook Carousel in 7 Steps

02/01/2021
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Just like other Facebook posts, users can react, comment, and share carousel posts. Below, we outline how to create a...

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Enrollment Marketer’s Guide to Instagram Carousels (4 Tips)

01/29/2021
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College’s everywhere are utilizing Instagram Carousels to connect with their current and prospective students. From...

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Best Times to Go Live on Social Media

01/25/2021
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Below, we outline tips, tricks and how to go live for each popular social media platform that will best optimize your...

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Using Hashtags for Your Business

01/18/2021
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Below, we outline why understanding hashtags for social media is important for your business and provide hashtag...

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Tips to Make Creative Instagram Stories

01/07/2021
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When Snapchat came out in 2013, users were delighted to post pictures and content on their “Snapchat Story”, a feed...

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Best Times to Post on Social Media

01/04/2021
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By scheduling your social media posts to go live when you know your audience is using the network, you increase the...

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Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
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School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
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Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
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Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
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Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
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Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
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Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
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Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
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