Threads: How Higher Ed Marketers Can Gain Early Leverage

09/06/2023
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While social media has experienced a recent influx of new platforms and social features, including TikTok and Instagram...

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How to Use Instagram Stories in Higher Education Marketing

07/12/2023
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In higher education, it’s imperative to remain relevant and connected to prospective students and the school community...

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How to Create a Social Media Calendar to Plan your Content

07/05/2023
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In today's digital landscape, where social media has become an essential platform for communication and engagement,...

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How To Build a Strong Social Media Team in Higher Education

05/19/2023
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Social media has become an essential part of our daily lives and transformed the way higher education institutions...

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How to Develop a Social Media Strategy in Higher Education

05/05/2023
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In the world of higher education, social media has become an essential tool for promoting your school, connecting with...

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5 Types of Content to Include in your College's Instagram Strategy

03/31/2023
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As enrollment marketers, we are constantly trying to find new ways to reach potential students. The new generation of...

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TikTok in Higher Education Marketing: 5 Tactics to Try

03/23/2023
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As TikTok continues to dominate social media, universities and colleges are using the platform as a marketing tool to...

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How Website Traffic Is Affecting PK-12 Enrollment and How to Fix It

04/01/2022
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It’s beginning to sound like a broken record in education enrollment: numbers are down. Census data has long warned of...

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How to Verify your Domain and Review Pixels for Facebook Ads

04/23/2021
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To prepare your Facebook ad account you will need to verify your website domain(s). This is required so Facebook can...

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Simple Guide to Creating a New Facebook Ad Account

03/15/2021
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Facebook is a powerful tool that can help your business reach its target audience. With it, you can build brand...

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7 Social Media Tips for Small Businesses

03/01/2021
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Creating social media accounts on Facebook, Instagram, YouTube, Snapchat, Twitter, TikTok, etc. are all free. That...

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6 Strategies to Boost Social Media Engagements

03/01/2021
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The term social media engagement refers to various actions that your social media audience takes that shows they aren’t...

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