10 KPIs that Higher Education Marketers Should Be Tracking

07/21/2020
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Having clear goals in place for your enrollment marketing strategy will help to guide your efforts and boost...

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9 Content Marketing KPIs You Need to Track | Pepperland Marketing

07/17/2020
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According to a recent study by SEMrush, 77 percent of companies say they have a content marketing strategy in place. 

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3 Key Elements of a Successful Enrollment Marketing Plan

07/16/2020
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Creating an enrollment marketing plan is the first step toward launching a successful inbound marketing campaign for...

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Editorial Calendar Templates [5 Examples + FREE Download]

07/14/2020
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When it comes to content marketing, organization is critical. That’s why an editorial calendar is absolutely essential...

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The Top 10 Email Marketing KPIs to Measure Campaign Success

07/13/2020
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Email marketing is one of the most effective marketing channels today and boasts one of the highest ROIs in the...

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4 Factors to Consider When Mapping the Student Journey

07/10/2020
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In the world of inbound marketing it’s common practice to create a map of the buyer’s journey. For higher education...

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How To Create Your Modern Inbound Marketing Campaign

07/09/2020
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The ways in which potential customers research their options and ultimately make a purchase are constantly shifting,...

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How Blogging Improves Your School’s Reach Within the Local Community

07/08/2020
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If you want to grow your school’s reach, the local community is a great place to start. And, perhaps the best way to...

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How to Set SMART Marketing Goals for Your Enrollment Funnel

07/08/2020
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Having clear goals in place for your enrollment marketing strategy will help guide your efforts and make it easier for...

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Website Redirect SEO: 7 Self-Audit Questions

07/03/2020
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While redirects can make more problems than solutions, they are a crucial part of all websites, and understanding how...

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How to Set SMART Goals for Your Content Marketing Strategy

07/01/2020
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Having clear goals in place for your content marketing campaigns will help guide your efforts and make it easier for...

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Three Emails That Made More Than $300,000

06/30/2020
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Pepperland helped to design and implement an automated cart abandonment program with Shopify and HubSpot. In the 18...

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