What is a Brand Voice Chart, and How Do You Use One?

09/17/2020
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If your organization has recently gone through the process of defining a brand voice, that’s great! But defining your...

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How to Make Your Monthly Marketing Meetings More Data-Driven

09/11/2020
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As a marketing manager presenting during monthly meetings, it’s important that you’re able to provide insight with the...

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What to Look for in a Higher Education Marketing Agency

09/10/2020
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Investing in your marketing strategy can have tremendous payoffs for your institution and hiring a marketing agency can...

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3 Types of Student Personas You Might Be Overlooking

09/10/2020
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Developing student personas is a key step in planning your long-term content strategy for your college or university....

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How to Measure and Improve Your Inbound Marketing ROI

09/04/2020
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Your marketing ROI is a measure of how much revenue marketing has generated versus how much you’ve spent on marketing....

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How to use an Editorial Calendar to Conduct a Content Audit

09/02/2020
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If you want to improve your content marketing efforts, a thorough content audit is a great place to start. And, one of...

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Website Security Issues: 4 Easily Fixable Issues

09/01/2020
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Website security has become a much more covered topic in the world of marketing. Protecting user information and other...

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4 Simple Ways to Measure Marketing Effectiveness

08/26/2020
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It’s important for marketers to know whether or not their marketing strategies are doing what they’re supposed to do....

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4 Ideas for High-Converting College Enrollment Marketing Campaigns

08/24/2020
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Well organized campaigns are a key component of your content marketing strategy and overall inbound marketing approach...

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Content Marketing ROI: How to Track Your Blog’s Performance

08/17/2020
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Return on investment has always been the defining factor for nearly every marketing campaign, especially when it comes...

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Using SMART Goals to Enhance Your Inbound Marketing Strategy

08/17/2020
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The goals that you set for your inbound marketing strategy should be specific, measurable, attainable, relevant, and...

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How to Create an SEO friendly XML Sitemap

08/17/2020
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You’re probably looking for a way for your content to get recognized, indexed, and ranked higher in search results....

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