How to Manage an Editorial Calendar

08/04/2020
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An editorial calendar is more than just a scheduling document. It holds a lot of information that you can use to better...

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The Role Content Plays in Marketing for Higher Education

08/04/2020
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Content plays a key role in marketing for higher education institutions. In any form, content allows colleges and...

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How To Calculate Marketing’s Contribution To Business Goals

08/03/2020
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As a marketing manager, it’s important that you’re able to speak to the value of marketing for your organization. To do...

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How to Host a Virtual Open House for Your School

07/30/2020
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If you work in an admissions, enrollment, or communications capacity at a private or independent K-12 school, then you...

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How to Create a Brand Voice for Your School: 4 Factors

07/29/2020
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While you might think of “brand voice” as something that only exists in the corporate world, the truth is that every...

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Website Traffic Goals: How Much Do You Really Need?

07/28/2020
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If you’re a marketer tasked with setting a website traffic target for your organization, you might be overwhelmed or...

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5 Goals Your Content Marketing Should Serve

07/24/2020
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Content marketing is an effective tool to grow your business, but without the proper planning, it’s unlikely you’ll...

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10 KPIs that Higher Education Marketers Should Be Tracking

07/21/2020
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Having clear goals in place for your enrollment marketing strategy will help to guide your efforts and boost...

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9 Content Marketing KPIs You Need to Track

07/17/2020
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According to a recent study by SEMrush, 77 percent of companies say they have a content marketing strategy in place.

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3 Key Elements of a Successful Enrollment Marketing Plan

07/16/2020
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Creating an enrollment marketing plan is the first step toward launching a successful inbound marketing campaign for...

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Editorial Calendar Templates [5 Examples + FREE Download]

07/14/2020
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When it comes to content marketing, organization is critical. That’s why an editorial calendar is absolutely essential...

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The Top 10 Email Marketing KPIs to Measure Campaign Success

07/13/2020
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Email marketing is one of the most effective marketing channels today and boasts one of the highest ROIs in the...

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