The Pepperland Blog

If you work in an admissions, enrollment, or communications capacity at a private or independent K-12 school, then you...

While you might think of “brand voice” as something that only exists in the corporate world, the truth is that every...

If you’re a marketer tasked with setting a website traffic target for your organization, you might be overwhelmed or...

Content marketing is an effective tool to grow your business, but without the proper planning, it’s unlikely you’ll...

Having clear goals in place for your enrollment marketing strategy will help to guide your efforts and boost...

According to a recent study by SEMrush, 77 percent of companies say they have a content marketing strategy in place. 

Creating an enrollment marketing plan is the first step toward launching a successful inbound marketing campaign for...

When it comes to content marketing, organization is critical. That’s why an editorial calendar is absolutely essential...

Email marketing is one of the most effective marketing channels today and boasts one of the highest ROIs in the...

In the world of inbound marketing it’s common practice to create a map of the buyer’s journey. For higher education...

The ways in which potential customers research their options and ultimately make a purchase are constantly shifting,...

If you want to grow your school’s reach, the local community is a great place to start. And, perhaps the best way to...