Website Redirect SEO: 7 Self-Audit Questions

07/03/2020
Share

While redirects can make more problems than solutions, they are a crucial part of all websites, and understanding how...

read more

How to Set SMART Goals for Your Content Marketing Strategy

07/01/2020
Share

Having clear goals in place for your content marketing campaigns will help guide your efforts and make it easier for...

read more

Three Emails That Made More Than $300,000

06/30/2020
Share

Pepperland helped to design and implement an automated cart abandonment program with Shopify and HubSpot. In the 18...

read more

How to Create an Editorial Calendar

06/29/2020
Share

How do you create an editorial calendar? Is one platform better than another when it comes to your design? In this...

read more

How to Identify Gaps In Your Enrollment Funnel

06/26/2020
Share

Each and every stage of the enrollment funnel plays an important role in overall performance. As an enrollment...

read more

On-Page SEO: 15 Tips

06/26/2020
Share

If you’re reading this blog post, you’re likely trying to improve your rankings in organic search with the goal of...

read more

How to Set (and Achieve) Your Email Marketing Goals

06/24/2020
Share

Having clear goals in place for your email marketing campaigns will help guide your efforts and make it easier for you...

read more

12 SMART Marketing Goals Examples

06/22/2020
Share

No matter where you are in your career—or life—setting goals is a constant expectation. Without goals, you’ll lack a...

read more

Marketing for Higher Education: Why It’s Time To Shift To Inbound

06/18/2020
Share

In today’s environment where students can find college-related information online with the click of a mouse, inbound...

read more

What is an Editorial Calendar? [And Why Your School Needs One]

06/18/2020
Share

What is an editorial calendar? Does a school really need one to create content? Chances are you’ve at least heard about...

read more

[Free Template] How to Set SMART Marketing Goals

06/15/2020
Share

Marketing goals will provide a roadmap for your marketing efforts, further align your efforts with key business...

read more

Why Isn’t My Content Indexed? 4 Questions To Ask Yourself

06/15/2020
Share

New websites are built and published every day, so getting noticed by search engines can take a bit of work. Imagine...

read more

Learn About

Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
read more
School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
read more
Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
read more
Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
read more
Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
read more
Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
read more
Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
read more
Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
read more

Stay Updated

Join our email list to get a weekly digest of the latest enrollment marketing insights from the Pepperland Marketing team.