16 Premium Platforms for Royalty Free Podcast Music

02/27/2020
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Does your podcast have music or sound effects? It can have a profound impact on your audience. In fact, nearly 16% of...

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Submitted URL Not Found (404): How to Fix It

02/24/2020
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“Submitted URL Not Found (404)” For marketers and webmasters alike, this is a frustrating error message commonly seen...

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Buyer Persona Template: What Goes Into a Great Persona

02/20/2020
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An accurate buyer persona is a hallmark of a high-quality inbound marketing campaign. Without one, it will be...

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Why You Should Market Your School Through Inbound Marketing

02/10/2020
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Reaching prospective students can be one of the most challenging aspects of enrollment marketing for private and...

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Audio & Video Podcast Equipment Setup Made Easy

02/10/2020
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Hosting a podcast for your business is a great way to grow leads and expand your reach. But when it comes to selecting...

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Student Persona Interview Guide: 40 Questions to Ask

02/07/2020
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You probably already know what student personas are and why they’re important to your marketing efforts. Now it’s time...

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How to Get Your Podcast On iTunes [7 Easy Steps]

01/31/2020
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If you’re starting your very first podcast (like tons of other people) figuring out how to get on all the major...

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23 Podcast Growth Statistics: What It Means For Your Business

01/14/2020
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If you work in the marketing world there is no way you have been able to escape the constant conversation around...

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7 Conferences Marketers in Higher Education should Consider in 2020

01/06/2020
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When it comes to growing your university’s overall outreach to future, current and former students, enhancing your...

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Applying the Inbound Methodology to School Marketing Campaigns

11/18/2019
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When it comes to increasing enrollment for independent schools, the marketing playbook has changed. With the digital...

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4 Steps to Creating More Accurate Student Personas

11/05/2019
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The first step in creating an inbound marketing plan for your college or university should always be to start with an...

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How To Get A Podcast Started – Learn From My Mistakes

10/14/2019
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If you’re anything like me, starting a podcast can be a daunting task. When my boss Sean asked me to create one about...

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Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
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School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
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Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
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Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
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Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
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Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
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Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
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Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
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