How to Decide Which of Your Blogs Should be Supplemented with Video

08/25/2017
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If you’re a content marketer, then you’ve heard what I’m about to say probably a million times the last few years:...

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Why Your Company’s Blog Needs a Mission Statement

08/18/2017
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Have you ever gotten halfway through writing a blog post, only to sit back and ask yourself, “Why am I writing this?”

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Does Social Sharing Improve Search Rankings?

08/04/2017
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Creating high quality content that answers your prospects’ questions and guides them along their journey is an...

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Why Even Content Marketers Need to Get Good at Analytics

08/03/2017
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Analytics often gets a bad rap. Even among inbound marketers, analysis is something that you either love or...

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7 Free Chrome Extensions That Will Make Any Content Marketer’s Job Easier

07/25/2017
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If you’re a content marketer implementing an inbound marketing strategy, then you know just how challenging that job...

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How to do Inbound Marketing with WordPress

07/11/2017
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If you’re a content marketer, then there’s a good chance that WordPress is the CMS that you use to manage your content....

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50 Blog Topic Ideas for Colleges and Universities

07/10/2017
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It’s no secret that the role of content in higher education marketing is significant. Maintaining a regularly updated...

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5 Ways to Get More Value from Your University’s Thank You Pages

07/03/2017
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Great job! A prospective student has clicked on a content offer on your website, is intrigued, and submits a form to...

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7 Great Free Stock Photo Sites All Content Marketers Should Be Using

06/27/2017
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Having good, quality text is critical to an effective content marketing strategy. After all, text is the primary...

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5 Rules of Effective CTAs in Higher Ed Marketing

06/26/2017
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The kind of content your university produces should align with the curiosity and needs of your ideal students. For this...

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3 Student Engagement Channels to Utilize In Higher Ed Marketing

06/19/2017
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Administrative professionals in the higher ed field have begun, out of necessity, to view and push the idea of their...

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The Millennial’s Choosing Methodology: 3 Ways the College Search Has Changed

05/19/2017
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Inbound marketing was born out of the changing needs of the current generation. It only makes sense that in choosing...

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